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Understanding HTML
is critical to SEO
Submitting your site to Search Engines
How Search Engines Rank a Website
SEO Website Philosophy
How Seo Works
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Table of Contents
Why this Book?
Lesson Sample:
SEO-HTML Lesson 1
SEO-HTML Lesson 2
SEO-HTML Lesson 3
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SEO Search Engine Optimization Website Philosophy
There are several ways to build a website:
- Heavy on media
- Heavy on content
1) Heavy on Media: (Graphics, Flash media, Auto loading Videos, Auto generated pages, Java navigation menus... etc. A site that is heavy on media looks really cool.
Example:
If you are building a family website, where the only people visiting the site will be people you invite (friends and family) then you may not be interested in the search engines ranking you high. And going heavy on media would be a lot of fun. The pages will load slower due to the size of files required to download, but the people visiting the site want to see all your cool stuff, so they will wait for it. Heavy graphics on a site is fun and looks really cool.
But it does drastically reduce your Search Engine Optimization (SEO)
Auto generated pages are built on the fly by server run programs. Search Engine Web crawlers have a hard time navigating auto generated pages and they usually just skip them and do not index them at all. This is okay if you don't care about SEO (Search Engine Optimization).
When a person knows what they want to buy or look for on-line, they go to a search engine click the search results until they find what they are looking for. If they click on a site and the first thing they see is a blank page with a flash object in the middle that says: "Loading...", they will wait approximately one second before they hit their "Back" button and click on the next search result.
When people know what they're looking for, and you have what they want, don't make them wait for it with heavy media. Keep your website lean so the textual content on your site pops up immediately and they can see that you have what they want.
If you are not selling anything and you don't care about SEO, then go heavy on media and cool Java menus.
2) Heavy on content: Heavy on informative textual content, limited graphics, no flash and no auto start videos.
If you are building a website to attract potential customers, then you are better off going with: #2 Heavy on content. This will get you ranked higher in the search engines and your potential customers will be less likely to leave your site prematurely.
Your site can look attractive and be heavy on content. Textual content is what SEO is all about. Make it easy for the search engine crawlers to read your content. You don't want to hide your content behind auto generated pages and cumbersome Java menus which may prevent the web crawlers from indexing your site properly.
Important Search Engine Optimization (SEO) TIP
Go heavy on informative textual content. Go light on graphics and media. Avoid auto generated pages, dynamic pop down menus, anything with extra software that might hang up the web crawlers from indexing your site properly.
Internet users are very impatient. They do not wait very long for a website to load before they click the BACK button on their browser and go to the next site in the search results.
The website visitor will also click their back button, and leave your site if your page is confusing and they can't immediately locate the topic or item they were searching for. They might spend 5 seconds scanning the page for the information they want and if the page looks confusing, they click their BACK button and you've lost them
We work really hard to get visitors to come to our site. Now that we have them at our site, we don't want to scare them away by making it hard for them to find what they are looking for. It should be clear and obvious within a second of their arriving at our site. The information on the page, and the layout, should be clear and to the point.
Our philosophy is:
It is better to sacrifice "cool and pretty" for "obvious, clear and informative".
And this works.
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