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Understanding HTML
is critical to SEO
Submitting your site to Search Engines
How Search Engines Rank a Website
SEO Website Philosophy
How Seo Works
Domain Names and Hosting
Table of Contents
Why this Book?
Lesson Sample:
SEO-HTML Lesson 1
SEO-HTML Lesson 2
SEO-HTML Lesson 3
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How do search engines find and rank your site?
All search engines have what is called a Web crawler.
These are automated programs that crawl through all the websites and webpages around the world.
When this web crawler gets to your site, it reads everything and assigns a page ranking based on what it finds on each page, such as:
Content, words used, how often, what size font was used, image alt text, title text, links etc.
This web crawler also bases your page ranking on whether or not the sites
linking to you are relevant to your site. And if the sites you are linking to are relevant.
If they are not, you will get a lower ranking.
There was a rumor going around a few years ago suggesting that Google based web site
ranking on how many other sites were linked to it. Immediately, everyone was contacting
web site owners, requesting a link exchange. (You put a link to my site and I'll put a link to your site).
They did not care who they linked to, or who linked to them. They built special link pages on their website
with hundreds or thousands of links, leading to any website that would link back.
All this did was cause a lot of sites to lower their ranking with the search engines.
Using the Raising Chickens website example: If your chicken website links to a car repair site,
your ranking will go down. But if your site links to a hobby farm site, your ranking will go up.
Even better would be to link to a site that is also about chickens, eggs, or hatching chicks.
Stay on topic with your site and be thoughtful when linking to other sites.
You don't have control over someone linking to you. But if you request link exchanges
with other website owners, make sure their site is relevant to yours.
If someone contacts you requesting a link exchange, visit their website first.
If it is not compatible with your site, do not link to it.
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